Recipes

This grilled flat iron steak recipe is perfect for any summer cookout. The steak is seasoned with Hook's Rub Mad Cow seasoning, which adds a delicious kick of flavor to the meat (you can substitute H-Town AP or Midnight Rub for the Mad Cow). Using Rockwood Charcoal on a Weber Kettle Grill, ensures that the steak gets a nice char on the outside while staying tender and juicy on the inside...

Deep-Fried Chile Rellenos with Hook's Rub Tacos Everyday

As a poor college kid, I worked for a popular Tex-Mex restaurant near campus in Ft. Worth, TX. I always knew and loved Tex-Mex food, but this place took it to another level as the flavor combinations & dishes were awe-inspiring (think open-fire skillet melted garlic butter...

Did someone say “PICANHA?” Yeah, we heard ya! Picanha (pronounced: pee-kahn-yahh), is a Brazilian delicacy and has gained a lot of popularity in the past year or…